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Cookie Policy 2019-09-02T10:17:30+00:00

Cookie Policy

1. What are Cookies?

Cookies are small text files which a website may put on your computer or mobile device when you first
visit a site or page. The cookie will help the website, or another website, to recognise your device the
next time you visit. Web beacons or other similar files can also do the same thing. We use the term
“cookies” in this policy to refer to all files that collect information in this way. There are many functions
cookies serve. For example, they can help us to remember your username, preferences and analyse how
well our website is performing.
Certain cookies contain personal information – for example, if you click to “remember me” when logging
in, a cookie will store your username. Most cookies won’t collect information that identifies you, and
will instead collect more general information such as how users arrive at and use our websites, or a
user’s general location.

2. Our use of Cookies

We use Cookies for the following purposes:
 To improve the performance of our websites by understanding which parts work well, and
which don’t.
 To deliver relevant online advertising to you both on our websites and elsewhere. This is
sometimes done by combining data that we already have about you with the data collected
through Cookies. These Cookies are placed by us and selected third parties and enable adverts
to be presented to you on our and third party websites.
 To measure how effective our online advertising and marketing communications are.
 To enable us to collect information about how you and other people use our websites.
 To improve your experience on our websites, for example we use Cookies to remember the
products you’ve put in your basket and to personalise your experience.

3. What Cookies do we use?

We use the following Cookies:
Strictly necessary Cookies. These are Cookies that are required for the operation of our website. They
are necessary for the safety, security and integrity of the site. For example, they help support the
structure of the pages that are displayed to you, help to improve navigation and allow you to return to
pages you have previously visited. This type of Cookie only lasts for the duration of the time you are
visiting the website. When you leave the website they are deleted automatically.
Performance Cookies or analytical Cookies. They allow us to recognise and count the number of visitors
and to see how visitors move around our website when they are using it. This helps us to improve the
way our website works, for example, by ensuring that users are finding what they are looking for easily.
The data is aggregated and anonymised, which means we cannot identify you as an individual.
Functionality Cookies. These are used to recognise you when you return to our website. This enables us
to remember your preferences (for example, your choice of language). These Cookies will remain on
your device until you choose to clear it. If you choose to do this, you will need to enter your details each
time you visit the site.

4. Blocking or restricting Cookies.

You can stop Cookies being used on your device by activating the setting on your browser that allows
you to block the deployment of all or some Cookies. Please visit to find out
how. (Please note, the above websites are not a TMG site and we are not responsible for their content)

5. Contact us

If you have a question about this policy please contact us by one of the following means:
 Email address:
 Telephone number: 01782 203 173
 Postal Address: Highpoint, Festival Way, Stoke on Trent ST1 5SH.
VAT REG No. 712 6257 52

This privacy policy was most recently updated in May 2018. If we make changes to it, then we will take
appropriate steps to bring those changes to your attention.